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One of the 'Golden Rules' of Internet marketing....
Copyright 2005 Richard Grady In my opinion, one of the 'Golden Rules' of Internet marketing has to be the following: 'Once you have uploaded a website, you should leave it online forever - even if it is only making you a couple of dollars a...
Optimizing Your Internet Sales
It's a fact, we all need visitors to achieve certain success parameters for our business. So let's take a look at two important elements.
Landing Page
A crucial factor in the conversion process is the landing page selection. When searching...
Starting an Internet Business is not for Everyone
Copyright 2005 Mike Casals Creating and building your home internet business does not need to be a daunting task. Knowing how to start an internet business will pretty much be the most important thing you would want to know. Starting on the wrong...
Top Ten Basics on Internet Article Writing to Promote your Book
Top Ten Basics on Internet Article Writing to Promote your Book Judy Cullins ©2005 All Rights Reserved. Whether you have already written articles and published them or not, you may want to check out the difference between writing for online ezines...
What's New on the Internet Scene?
According to CyberAtlas.com, the most growth in US Internet users was people over 65, and "by staggering margins". Here's some more from the latest surveys. 1. Older adults (50-64) and seniors (65+) were two of the fastest emerging demographic...
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Trials Of An Internet Entrepreneur - A Humorous Beginning
It's hard to believe that it all began almost a year ago. Time
really does fly when you are consumed by the task at hand or
even worse, constantly perplexed. My wife and I thought it might
be fun to start an internet store as a side business to my
Professional Engineering and Contracting business. After all,
I'm somewhat computer literate. How hard or demanding could it
possibly be? I figured there must be a cookbook solution
somewhere that would define the exact steps that if taken, would
catapult us to stardom.
Little did I realize that life on the Internet is quite a bit
different than the world of absolute truths that I exist in as
an Engineer. Everyone is presented as an expert but few people
seem to agree on any given topic. How can perceived reality
differ so greatly?
The truth of the matter is, that Internet Reality is defined by
the search engines and the algorithms they use to present it,
and I doubt very seriously that the folks that really understand
it will divulge their secrets anytime in the near future.
Therefore any understanding of the reality presented, can only
be reactive in nature and speculative at best. I made numerous
mistakes in setting up our first store before this concept
really sunk in. Without realizing it, I was trying to use an
approach which may have been functional, but did not work well
with the search engines and therefore would have always limited
our success. I finally came to the conclusion, "When in Rome, do
as the Romans do".
My mistakes began at the very beginning, when I purchased a
third party PHP shopping cart and loaded it on to a reputable
hosting company. Based on
everything I was told, this should be
a "Walk in the Park" and we should be selling product within
days. I was soon to find out that I required a working knowledge
of PHP to modify the shopping cart and even worse, my page
requests timed out as often as 60% of the time. Now in all
fairness to the software industry, I'm sure there are many
quality solutions being offered today. The problem is, which do
you buy?
In utter disgust, I turned to a suggestion seen at WorldWide
Brands and chose to open up a Yahoo Store. I also purchased the
first edition of Online Store Profits and followed it step by
step as I created our store and was quickly up and running. From
there I purchased Arelis for our link management software and
IBP 8 for our site optimization and marketing. Lastly I
purchased IDevAffiliate for our affiliate tracking and
management needs. I'm sure there are many other effective
options that can be chosen, but these are the ones that have
worked well for us. Our search engine visibility and subsequent
sales continue to improve, and in general "Life Is Good" and we
are pleased with our selections.
I share this information with the readers because it's healthy
to admit your own mistakes, especially if it can prevent others
from making similar errors. Never use someone else's opinion, as
a replacement for your own that should have been derived by
factual research.
Until my next update, have a great day!
About the author:
Brian Corbett is a self-employed Professional Engineer and
Co-Owner/Webmaster of MyFamilyHarvest
http://www.myfamilyharvest.com and Corbett & Company, Inc.
http://www.corbettandcompany.biz
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