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Autoresponders, The Life Blood Of Internet Marketing Success
Copyright 2005 Michael Tansey
What if you could send out all the information that your
potential customers have requested without checking your email
or answering a phone? While this may seem impossible, it is
becoming more and more popular...
Do’s and Don’ts for the Internet Marketing Newbie (Part 2)
You are now reading Part 2 of my article the “Do’s and Don’ts for the Internet Marketing Newbie”. Part 1 covered the Do’s and this part will cover the Don’ts.
Don’t throw your money away! Unless you have lots to throw away and can...
Free Internet Marketing? Part II
In the last article we went over using some free viral marketing sources such as Traffic Swarm and FreeViral to get 1000's of hits a day of targeted traffic. In this article I will discuss some other sources of viral marketing and also...
Making a living in South Africa from the Internet
Nowadays with the limited job market and affirmative action making it extremely difficult for South Africans of all races to find employment, the Internet offers a new alternative to making a living.
For people who are unemployed, retrenched or...
Optimizing Your Internet Sales
It's a fact, we all need visitors to achieve certain success parameters for our business. So let's take a look at two important elements.
Landing Page
A crucial factor in the conversion process is the landing page selection. When searching...
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SEO- A part of Internet marketing strategy
SEO is not the be all and end all - it is just one part of your
Internet Marketing strategy. According to Brand Week Online
Magazine: "Search engine positioning may be just one part of an
online marketing strategy,but it is the fundamental part. It's
the baseline."
It is found that Search Engine Effectiveness report on the brand
lift from textual paid search results, found that high search
engine listings drive the highest awareness or branding for a
website. Consumers recall websites 60% of the time from search
engine listings numbers 1-3, and only 20% for banner ads and
tiles.
For years companies have identified audiences and target
markets, crafted messages and used mass media to deliver those
messages in the hope that the right person will read them and
respond. Now we have people searching on the Internet for
products, services and information. They are actively online
looking for what they need and want.
When the keywords are tapped relevant to our industry and find
the viable pockets of search that will lead qualified,
interested people to your website, then also it is necessary to
optimize the site because if you are not in those search
results, your competitors will be.
Content will always be king - people go to a website for the
content. A site has to be usable and
interesting and it has to
meet the expectations of the searcher. But it has to be found
first. There has to be a balance between visibility and
usability.
It's a two edged sword if your site is never found. You could
have the most perfect website, but no one will ever see it. And
if you are ranked number one on all search engines on all your
major keywords and phrases, but when the visitor gets to your
site there is no relevant and useful content that will deliver
what they were online searching for in the first place, what's
the point? They will be gone in two seconds.
Being visible and being usable are not mutually exclusive they
are joined at the hip. Using SEO as part of overall brand and Internet
marketing strategy positions the industry at the higher
rankings.
About the author:
Prabhjot kaur working with A-1 as SEO analyst. A-1
internetdesign blog is a place to learn search engine
optimization techniques for Free. Our SEO Blog
www.thewebmarketingblog.com is a collection of search engine
optimization news, tips, articles and commentaries As a
professional services firm, A-1 internetdesign, will increase
your online market reach to help you achieve greater business
results.
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