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Getting A Solid Internet Marketing Foundation
As we look at building our online businesses, many of us acknowledge, early-on, that we don't know it all. Those who don't, are almost certain to fail because they often attempt to apply techniques that simply don't work online - to...
Internet Marketers: How To Solve Any Problem In Three Minutes Flat
Copyright 2005 Rick Miller Being an Internet entrepreneur running your own business comes with a whole list of problems: How do I get my sales page to convert? How do I get traffic to my site? How do I optimize my site for the search engines? How...
Lead Generation How to -- 10 Tips On Generating More Internet Sales Leads
Copyright 2005 Bryant Jones Many millions of dollars are being wasted on promoting and sending traffic to ineffective lead generation websites. Here are my top 10 tips to make your site generate more leads for you and your company. 1. Keep it...
The Internet Marketing Number's Game - a Myth?
Copyright 2006 Peter Dobler
Internet marketing is a numbers game, we all know that. Or is it
not? Maybe we are all mistaken and chasing a white elephant.
Internet marketing is a highly competitive market. If you ever
used a pay-per-click...
Top Ten Basics on Internet Article Writing to Promote your Book
Top Ten Basics on Internet Article Writing to Promote your Book Judy Cullins ©2005 All Rights Reserved. Whether you have already written articles and published them or not, you may want to check out the difference between writing for online ezines...
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Online Press Releases Tipped As Internet Marketing Strategy for 2006
Combination of PR and SEO attracts marketers' attention With
consumers taking charge of what they read and when they read it,
online news has attracted the interest of marketers. The new
report Search Marketing Benchmark Guide from Marketing Sherpa
tips optimized online press releases and the combination of PR
and SEO as one of the top three Internet
marketing strategy trends in 2006. According to this report
search optimization spending increased in 2005, but it is still
a fraction of the money being spend on search advertising and
pay per click. "The one, undeniable truth of search marketing is
that across all major engines organic results (those that show
up in natural "free" listings) are better noticed, read, and
clicked on than the paid listings," says the report.
77% of surfers get their news online today. Yahoo News has the
largest online news audience and an online optimized press release in Yahoo News
and Google News can give a quick boost your search engine
marketing. You'll be on page one in the news search for your
keywords within twenty-four hours.
Eye track studies show that the pay per click and sponsored ads
(e.g. down the right side of a Google search) get less than 50
percent of the searchers' attention and on average get only 30
percent of the clicks.
Makes sense - people buy a newspaper to read the news, not the
ads. You don't turn on the TV to watch the ads.
The best Internet
marketing strategy would be to have a strong presence in the
news section of the search engines. "PR plants the seed.
Advertising harvests the crop," wrote Jack Trout and Al
Ries,
authors of best selling books on positioning.
Publicity in the form of news articles molds public opinion so
that your target audiences are more susceptible to advertising
or other promotions. The purpose of public relations is to gain
awareness and acceptance of your brand -then advertising can be
undertaken to forward the brand message.
Every company has a good story to tell. If it is well-written
and optimized for the news search engines, an online press
release will get more exposure and help improve the visibility
of your web site
It seems that there is something magical about news coverage -
the public accept it but pass ads right on by. With more and
more people getting their news on the Internet, it's vital to
also use online optimized press releases that include "key
words" (the words that your prospects are using to find you or
your competitors) links back to your site and a measurement
system that can track the results not only on the press release,
but also the clicks to your site and the visitor actions on your
site.
One caveat: Be sure to find someone who really understands the
combination of PR and SEO. Some so-called 'experts' in press
release optimization may not be as skilled at optimizing and
tracking results as others. Check their references and results
carefully.
About the author:
Ms. Falkow has created effective internal and external
communication strategies for both large and medium sized
enterprises for 25 years. Since 1999 Ms. Falkow has translated
her extensive experience in communication to the Internet and is
now one of the leading web site and Internet marketing
strategists in the U.S. Her web reviews and internet marketing
strategies using RSS feeds, blogs and optimized press releases
have kept our clients on the
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